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Thursday May 2, 2013 - 9:00 PM PT | 2 PM ET | 7 PM GMT   
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CANCELLED

In my time helping clients with their marketing, one of the most consistent comments I hear from them is “Yes, I tried Adwords, it didn’t work and I just wasted my money, so I turned it off”. This was strange to me because in reality Adwords is (in my opinion) one of the best and most effective sales generation tools for businesses of all sizes. Indeed it is the primary marketing vehice I use for my own business. I therefore investigated a number of client accounts and I discovered 13 key errors that were being made and most of the clients were making all of them!

This presentation will outline what those 13 key mistakes are that if corrected will virtually guarantee a successful Adwords campaign that makes you money rather than costing you money.

Bullets:

• Discover the 13 critical errors to avoid when creating an Adwords campaign
• Find out how to maximize the various elements to maximize your return
• You’ll be shown practical tips that will change your relationship with Adwords forever

About the Presenter

Franco De Bonis is a marketing professional with a unique view on the world of marketing and co-owner of The DG Group. Franco has worked in the field of sales and marketing promotion for over 20 years and was most recently the global marketing manager for Creative Labs, a world leader in personal digital entertainment. Franco’s ‘Sanity Marketing’ philosophy peels back the layers on both traditional and online marketing to focus specifically on the ROI of an activity rather than branding and production of materials and also on available resources and budgets to achieve the ROI goals rather than on what ‘should’ be done.

As global economies have flat-lined, the world of digital marketing has accelerated and within this new era of marketing lie the solutions to many of the problems businesses face in expanding their revenue and customer base. Franco’s passion is in exposing these new 21st century opportunities that can make a real difference to businesses of any size.