How to promote your video to skyrocket sales leads

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Thursday April 4, 2013 - 2:00 PM PT | 2 PM ET | 7 PM GMT   
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You have invested time and effort in developing a video. The same should be said about promoting your video because “hoping” that it will be found and viewed, will likely yield poor results.

Explore 10 ways to promote the video on your website and social media sharing sites such as Facebook, twitter, Google Plus (G+) and of course LinkedIn.

1. On your site – learn where to host it, video sitemap, which pages to feature it including video gallery and landing page(s).
2. Communications – include video image and link everywhere from your email signature to invoices.
3. Social Media sites – what do you need to do to drive more traffic to your site from keywords to hyperlinks and phone numbers.
4. How to land media interviews – yes, learn what happened to me not once but twice!
5. Re-purpose or re-use video content. Budget friendly ways to re-use most of if not all of your content and key messages.

The bottom line – video will generate more leads and sales for your small business

About the Presenter

Maureen McCabe is a Small Business & Start-up Marketing Specialist at her own compact marketing company, McCabe Marketing. Her natural strengths are strategy – understanding your business to develop an action plan, project management, and hands-on tactical execution.

Maureen launched her career at IBM, where she was quickly recognized for a unique creativity and consistent ability to generate results. North American leadership roles included the small and e-business divisions. In 1999, she conceived the concept, negotiated, and executed a payper-click pilot (vs. impressions) with Yahoo. Maureen launched IBM on eBay.

Her clients are important to her – not just because they pay the bills (which she is grateful) – but because they are a great sounding board. Marketing is about understanding your customer and prospects – what they want and need. Maureen regularly asks her clients – “Do you ask your customers for help or input?” You’d be surprised how much you can learn.